The World Cup Invades
A really smart article by NYT about how corporations that tend to dominate an event like the World Cup are having an awkward time in South Africa, where globalized capitalism hasn’t taken a strong hold yet and where the memories of having to fight for independence are still fresh.
Budweiser, the “OFFICIAL BEER OF THE WORLD CUP,” isn’t even trying to sell beer to South Africans. It’s only sponsoring the event for the TV rights says the WSJ.
I would feel used too.