Indian Rubber

OH, and I love India:

A cellphone ringtone that chants “condom, condom!” has been launched in India to promote safe sex and tackle the growing HIV/AIDS epidemic. The “condom a cappella” has been designed to break down Indians’ reluctance to discuss condom use and to make wearing a condom more acceptable. Organisers of the campaign, funded by the foundation set up by Microsoft mogul Bill Gates and his wife Melinda, hope the ringtone will become a craze among young Indians.” Read more here. And catch the tune here.

Thanks again, Buzzfeed.

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One Response to “Indian Rubber”

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